Canada Goose Spreads Its Wings: Global Expansion Amid Turbulent Skies

This teaching case considers the recent growth and future expansion prospects for Canadian winter wear company Canada Goose. During two decades since Dani Reiss took over as chief executive, Goose has grown into a leading global luxury brand. In 2021, generated $700 million in revenue, notwithstanding pandemic that waylaid many of its competitors. anticipates strong demand apparel consumer confidence returns to pre-pandemic levels. But challenges remain, ranging from accusations false advertising discriminatory return policies China criticism animal rights activists U.S. Europe using fur feathers jackets. There is also prospect travel restrictions store closures major markets governments grapple with new variants pandemic. The concludes considering how position continued success an increasingly crowded market allocate ’s resources next phase international